“Over the years I began to associate Coke with all sorts of things I like: smiling young people, sports, music, the Olympics, and recently, polar bears. Those associations make me “feel good” about Coke, a lot better than I do about RC Cola (are you still out there RC?). So when I pick up a twelve-pack at the grocery store or step up to a soft drink machine, I’ll push the Coke button (of course caffeine free, Mom) even if it costs a little more.”
— Alternative-cola-hater and polar-bear-and-smiling-youth-lover Mitt Romney
